Stumble never Sticks on Sundays

Posted on February 1, 2008 
Filed Under 2 Point What?

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Having thrown my hat in many directions, the successful internet marketer will experiment with many things until he finds one that HITS. Then he will ride this hard until it is dry.

One of these methods I have tried is Stumble Upon Marketing. I don’t know if it even deserves the name marketing as all I did was click a little button and put an icon on my site.

Over the last week, SU has been sending approx 500 uniques a day spread out between two articles on this site. One about Google SERPs and the other about ADsense.

Based on this test data of approximately 4000 unique visitors from Stumble Upon, this is their typical behavior on this site

a small amount will leave right away, but the majority will stay 1-3 minutes and read the article, give it a thumbs up or whatever and then leave. What does this mean?

It means that out of 4000 unique visitors sent from Stumble Upon this week, Exactly 4 either

The other 3996 just read the article and went on their way. Discussing this today on the DP fourms a wise user stated the following

“People click the “stumble button” and move to a new page. If they like it, they give it a thumbs up, if they don’t like it they either give it a thumbs down or just click the stumble button again. They are not looking for the content that you offer, they are looking for the sites that StumbleUpon has to offer….welcome to their network.”

SO what does this all mean?

It means that Stumble Upon traffic is great for eating up bandwidth and maybe increasing your Alexa ranking.

Though I must admit that is a pessimistic view. Really, as long as I have the bandwidth, Stumble Traffic, while not converting nor sticking at the very least is building up a sort of ‘brand awareness’

Ie….maybe Bob scans my article for 1 minute and then stumbles onwards. But then what happens when 2 months down the line, Bob needs some particular information and does a search in Google. Among all the mess, he may remember Web Genome and click though to my page as opposed to others because he read it on Stumble so long ago. At this point, Bob is ready to convert and will do so because I prepped him when he was just a young lad stumbling along.

Comments

2 Responses to “Stumble never Sticks on Sundays”

  1. b4b on February 1st, 2008 3:32 pm

    Hm, make sense..

  2. Naomi Dunford on February 10th, 2008 12:01 pm

    Way to go on publishing your SU campaign results — many will bitch and complain, but few will give data to back it up. Stumble has increased my Alexa and it makes me feel warm and fuzzy when my regular readers are too busy doing cool things to come and read my site, but beyond that, it seems a smidgen useless. Fun, yes. But not likely to make me rich.

    Love “Damn Affiliates”, by the way. :-)

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