Google - The Self Correcting Prophecy
Posted on January 28, 2008
Filed Under Search Engine Wars
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Interesting things have been happening in January with Google and her search algorithm’s. I will take the fate of one of my sites as an example.
Prior to the January PR update, this site was pulling approximately 300 uniques a day from Google based on a few strong keywords, but mostly on random long tail results that were deep within the content.
After the PR update, this particular site still stayed at a PR4, but all but dropped out of the Google rankings, only continuing to pull in approx 10-20 uniques a day from people who found it buried on page 30 of the SERPs.
The reason for this drop could have been many things, but there was probably fair reason that it was flagged by a computers point of view, however from a users point of view the site is a wealth of content.
However yesterday something happened that is being reported by many others across the sphere.
Google Self Corrected and my site came back into the SERPs. Not quite to 300 a day, but hovering well above 200 uniques from Google with my 1st page ranking for certain keywords again restored.
So What happened?
- My theory is that during the PR update, the system flagged my site and dropped it way down. Then over the last 2 weeks I still pulled in at least 20 visitors a day still from Google who found it buried. most of these visitors stayed some time on my site which has a low bounce rate.
- Google observed this that despite being buried, this site was being found useful by many people and hence corrected its own mistake and bumped me back out of the sandbox.
What can we learn about Google from this?
- Content is Still King.
- If you want good traffic, build a site that people use.
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