Targeting Horizontal Markets w/PPC

We will have a short discussion today on PPC targeting.

Generally the PPC business model goes as follow

What we are going to do is remind you that there are more relevant keywords for a given product that just the direct and related keywords.

For instance, lets say that I am promoting mens jeans. I would get my handy Keyword tool and find all the relevant terms to mens jeans and bid on these terms and direct to the correct landing page

To take this a step further I then begin to profile my searcher and understand that most people searching for ‘mens jeans’ would probably also be interested in ‘mens belt buckles’ Read more

Why I took Down Adsense. End to Cannibalizing

Up until a few days ago I had Google Adsense Ads up on this page. They were in prime real estate on the right sidebar right next to the post content. They were making me a fair amount of $$$ everyday so I could not complain, but I took them down. Why?

Well it started with a shock when I saw a Huge graphic ad for Microsoft adCenter Sign-up in the Adsense ad slot. Why was this a shock, because Microsoft was advertising on Google? Nah, that didn’t matter. Google don’t have to worry. I shocked because I currently have the exact same ad up in my banner section at the top of the page. So I was effectively showing 2 ads for the same thing. One that I would get paid a measly sum ($1-2 Max most likely less) for a clickthough via Adsense and the other my MS Ad center affiliate banner that I would get paid a Kings Ransom for every user that signs up. And since I am in the niche and sending targeted traffic, the conversion rate is pretty damn good.

This means that keeping up my AdSense I was effectively cannibalizing my own targeted affiliate traffic. So what did I do? Read more